Modern Showrooms, Brand Spaces & Pop-up Areas at Austria's Busiest Economic and Retail Hub

Modern showrooms, brand spaces & pop-up areas at Austria’s highest-frequency business and retail hub

Location: Blaue Lagune site / SCS zone, A-2351 Wiener Neudorf / Vösendorf near Vienna

1. Highlights & location advantages

• Permanent brand presentation instead of short-lived events: Visibility, customer contact and lead generation for B2C and B2B 365 days a year in an innovative marketplace environment.
• High-purchasing-power mega catchment area: More than 5.4 million inhabitants within 120 minutes’ driving time (Vienna, Lower Austria, Burgenland as well as key CEE markets).
• Top-traffic location SCS & A2: Directly on the Southern Motorway (A2) in one of Central Europe’s most vibrant retail zones, with more than 25 million visitors annually in the immediate SCS area.
• Versatile usage scenarios: Ideal for flagship showrooms, brand experience worlds, pop-up concepts, product presentations, advisory points or innovative work environments.

2. The concept: The modern brand marketplace

The newly built centre of the Blaue Lagune offers companies from all sectors the perfect stage for contemporary sales, live product experiences and customer interaction. The site combines the advantages of a year-round trade fair with the exclusivity of a modern retail and office park.

Cross-sector usage options

• Design, living & lifestyle: Furniture, interiors, decoration, textiles, home entertainment, art & wellness.
• Mobility, e-mobility & outdoor: E-bikes, micromobility, sports and leisure worlds, automotive presentations, smart urban living.
• Technology, electronics & smart living: Smart home, IT solutions, security and communication systems, consumer electronics.
• Services, finance & consulting: Property developers, building contractors, financing institutions, law firms, project developers or start-ups (among others in Building Section E / Office & Coworking).
• Trades, building technology & renovation: Energy concepts, renovation systems and modern building technologies.

3. The space & participation models

Model 1: Individual showroom / brand space

• Concept: Own brand world with maximum design freedom and support from your own specialist or sales team on site.
• Space: Independent showroom unit according to the available floor plan / brochure.
  • smallest unit: approx. 35,30 m²
  • average unit size: 65,17 m²
  • largest unit: 560 m²
• Monthly terms (net) for an average unit size (approx. 65,17 m²):
  • Existing rent: € 3.350,–
  • Operating costs: € 469,–
  • Advertising flat fee: € 469,– (for overarching location campaigns)
  • Total per month: € 4.288,– net
• One-off construction cost contribution: On request (payable as a one-off or flexibly spread over 18 months).

Model 2: Pop-up store (Test flexibly & get started)

• Concept: Perfectly suited for seasonal campaigns, product tests, market launches or market expansion without a long-term commitment.
• Space: Complete store unit according to the brochure
• Term: Flexible, up to 6 months
• Monthly flat fee: € 5.363,– net all-inclusive (already includes rent, operating and marketing costs).
• Advantage: No construction cost contribution! Afterwards, the store can, if desired, be continued seamlessly under regular terms.

Model 3: Modular themed & community worlds

• Concept: Integrated product presentation in curated experience worlds, including lead generation and support by trained on-site staff of the Blaue Lagune – ideal for companies without their own employees on site.
• Presentation area: Individual module / exhibition area in the themed area
• Total monthly costs: € 3.010,– net (including exhibition fee, advertising contribution as well as operating costs with support staff).
• One-off construction cost contribution: On request (payable as a one-off or spread over 12 months).

4. Equipment, technology & infrastructure

• Handover condition: The showrooms are handed over ready for floor finishes with installed basic electrical supply. Individual fit-outs, lighting and shop design concepts can be implemented flexibly by the tenant.
• Sanitary facilities & connections:
  • Spacious general sanitary facilities for visitors and staff are located in the basement (Building Sections B/C) as well as on the upper floors of selected building areas.
  • Every available showroom has standard pre-installed and accessible water and wastewater connections, so that installing a private sanitary cubicle or kitchenette is possible at any time with little effort.
• Turnkey fit-out and service packages (optional): For quick occupancy, prefabricated interior fit-out packages (floor coverings, lighting, dry construction from basic to premium) as well as optional regular cleaning services are available.

5. Key facts & legal information

• Availability: By agreement / units are occupied successively.
• Rental period: Pop-up up to 6 months; showroom/themed worlds long-term with flexible extension options.
• Prices & VAT: All amounts are net amounts plus statutory VAT (currently 20%).
• Energy performance certificate: An energy performance certificate pursuant to EAVG is being prepared and will be presented.
• Brokerage commission: Brokerage commission in accordance with the provisions of the Austrian Real Estate Broker Act and the Real Estate Broker Ordinance (for commercial rentals: 3 gross monthly rents plus 20% VAT).

6. Contact & consultation

We will be happy to send you the detailed floor plans of the individual building sections and coordinate the ideal space solution for your business concept with you:

Turpin Immobilientreuhand GmbH | Schillerplatz 4, A-1010 Vienna

• Harald Schediwy, BA MA: +43 699 1900 7000
• Joffray Turpin: +43 676 7544 534
• Email: [email protected]
• Web: www.turpin-immobilien.at

Notice pursuant to the Energy Performance Certificate Submission Act: An energy performance certificate has not yet been submitted by the owner or seller, despite our informing them of the generally applicable obligation to submit one and requesting its preparation. Therefore, at least an overall energy efficiency corresponding to the age and type of the building is deemed agreed. We assume no warranty or liability whatsoever for the actual energy efficiency of the property offered.

The broker is acting as a dual broker.